We started creating content for Moulan before its opening. Our aim was to show more than coffee and cake: we wanted people to feel why this is a place they would enjoy spending time.
Moulan needed an Instagram presence that communicates its atmosphere before the first visit. The feed needed to develop from individually styled posts into a cohesive visual experience.
Our direction
Warm, calm and close to people. Cinematic lighting, consistent colours, gentle camera movements and everyday scenes connect the interior, the offers and the encounters.
Visual development
The feed, before and after.
One shared look for reels and images: warm colours, considered details and real café moments.
BeforeDifferent visual styles and many individual product shots.AfterA warm visual language with people, interior, products and details.
Selected reels
A purpose for every format.
From the first opening teaser to a small café scene: these four reels show different parts of our approach.
01
Announcing the opening
Communicate the date and location while giving people a first feeling for the new place.
The previews are crops from the Moulan feed. Playing a reel loads the corresponding content from Instagram.
A cohesive presence
More than individual reels.
Story reels
A scene about cake and atmosphere; another story about two friends finding time for each other between university and work.
Coffee & cake
Short reels focus on drinks, cake and small moments of enjoyment.
Mood photography & carousels
Cinematic photography connects people, interior and product details into small visual stories.
Four themes for photography
01
Coffee & cake
Cake close-ups, a wider view of the scene and the moment of drinking coffee.
02
Interior
The flower wall, record player and table setting convey the character of the place.
03
Behind the bar
Cake in the display, latte art and the coffee machine show details of daily café life.
04
Moulan signature
The bestselling drink, bestselling cake and a special drink put the offer in focus.
The visual result
More than showing Moulan. Making it felt.
Different formats, one clear direction: a warmer, calmer and more cohesive Instagram presence. The before-and-after view shows the change in visual language, from individual product posts to a feed that communicates the atmosphere of the café.
A presence like this for your place?
We connect strategy, storytelling and production to content with a clear purpose.
